If you're ready to [olympus_highlight color="yellow"]create a transformational social movement that improves lives[/olympus_highlight] by providing every America with the dignity of meaningful work and the freedom to pursue happiness, watch this video. It's Simon Sinek's TEDx talk about his then-new book, Start With Why, and it's the most powerful idea I've discovered in recent years.
This is exactly what Arthur C. Brooks talks about in The Conservative Heart. [olympus_highlight color="yellow"]People don't buy what you make; they buy why you make it[/olympus_highlight].
If this video seemed familiar, I've blogged about it before.
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