Gamification, particularly enterprise gamification, gains momentum every day. Buy why?
The answer's simple: good game design makes the brain happy, and when the brain's happy, we're happy.
That's why sticking a game on top of a bad web site only distracts people temporarily and makes the bad web site seem even worse by comparison.
But good gamification turns bad sites into happy places of engagement.
Here's how the brain reacts:
Want to engage employees, distributor sales agents, and customers? Make their brains happy.