You've heard the cliche. We all have.
But you don't know what it means until you feel it.
I've only experienced it a few times, but I've put my money where my mouth is twice in the past year.
First, I've bought 14 copies of Eric Greitens' remarkable book Resilience. Twelve were gifts to people who would appreciate the message--or who needed the message. In that experience, I realized a feeling of power and generosity that literally made me dizzy. And it paid off.
One person who received a gift-book hosted a dinner party exclusively to discuss a key point of Greitens' work: the morality of results vs. the morality of intentions.
Can you imagine a stronger endorsement of a book than to host a party to talk about it?
Second, after spending two weeks studying and practicing Running Lean and the Lean Stack by Ash Maurya, I offered several trusted colleagues a free copy of the book. Immediately they either took the offer or bought the book themselves.
The lesson: when you put our money where your mouth is, so will others.
Ideas spread when people repeat them. But they spread faster and deeper when people invest in them.
If you believe in something, spend a little money. Buying someone a book that inspires you is a pretty cheap way to put your money where your mouth is.